24th April – 2nd Fashion Revolution Day

Asking the Questions that matter

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fashion_revolution_day_instructionsFashion revolution day 2015 takes place tomorrow 24th April 2015.

The commemorative day draws focus on big brand fashion and industrialisation and automation.

Almost everyone wears clothing from numerous high end and low end chains in keeping with trends and availability.

For many, the designers of their clothing are also iconic figures they respect and or brands they hold in high esteem.

A lot of press and controversy has sorrounded how our clothing gets to the stores and the ethical values that the producers and sellers have which in part led to the emergence of fashion revolution.

Fashion revolution Day is centred around prompting consumers to take proactive steps which ideally compell brands to reveal how their clothes are made.

This is especially important because many brands source their production in very poor countries where products are churned out using extremely cheap labour in unsafe conditions under unfair terms.

On 24 April 2013, 1133 people died in the Rana Plaza catastrophe in Dhaka, Bangladesh. A further 2500 were injured. They were killed while working for familiar fashion brands in one of the many ‘accidents’ that plague the garment industry.

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Fashion Revolution is a global coalition of designers, academics, writers, business leaders and parliamentarians calling for systemic reform of the fashion supply chain.6740_nh